The brand “TODO DIA LAVANDERIA EXPRESS” was conceived with the idea of being easily replicable for future franchises.

The chosen colors represent the washing and drying services of the modality, and the elements of the symbol reflect the idea of cycle, ease, and technology associated with the brand. The rounded shape throughout the visual identity reinforces the feeling of empathy and a pleasant visual appeal.

The brand has already achieved success, with three franchises: in Balneário Camboriú, Garopaba, and Laguna.

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In memory of Reinaldo Bonnet.