To ensure the effectiveness of employee awareness, it was essential to convey credibility. For this, the Catarinense mascot was strategically used as the persona guiding people on sustainable actions.

The “handmade” aesthetic and visual references to planet Earth were employed to reinforce the message. The emphasis on information dissemination through icons and a recyclable-looking structure contributed to high participant engagement.

As a result, the event was a success, achieving its goals of awareness and mobilization in favor of sustainability.