The developed campaign aimed to highlight the company’s expertise, using the slogan ‘Good ideas never sleep’ to convey the idea of solving problems that keep us up at night. The communication of the pieces was humanized and centered on people, as reflected in the set of printed materials that composed the campaign.

The creative core of this project was the effort dedicated to the search for qualified professionals, achieved through the training of those who are already part of the team, adding intellectual and emotional value to the business, aiming to meet the demands of the hospitality sector in a creative and effective way.