The campaign began with the development of the stage for the announcement of the “United for Joinville” coalition, followed by the creation of the party committee’s visual identity, which would welcome volunteers. Additionally, printed materials were produced, including a magazine designed in record time, showcasing the agility required in a political race.

The result was a visually impactful and coherent campaign. This led to an impressive victory, securing 78% of the votes, reflecting the effectiveness and alignment of the strategy with the audience’s profile.